11 Mar 2021
The Red Centre will be loud and proud on Channel 10’s The Project tonight with one of Australia’s best-known entertainers Courtney Act co-hosting live from the Alice Springs Desert Park as part of the Northern Territory Government’s Seek Different tourism campaign.
Tourism NT’s partnership with The Project has the Territory promoted to viewers around Australia over the next few weeks and includes Courtney Act joining regular panel members live from the Desert Park on the eve of the fabALICE Festival.
The stunning two-minute long Seek Different television commercial will air during tonight’s episode with other in program content driving viewers to enter a competition to win a different kind of holiday to the NT with an all-inclusive 9-night getaway for two.
The Project partnership with Tourism NT also includes on-location stories with regular guest panellist Jan Fran experiencing the Territory’s destinations and tourism experiences including a bush food experience with Rayleen Brown from Kungkas Can Cook, a flight with Alice Springs Helicopter tours, a cultural experience with Natasha Nadji from Kakadu Cultural Tours as well as a visit to Matt Wright’s Top End Safari Camp.
The Project airs on Channel 10 weekdays from 6.30pm or on-demand on https://10play.com.au/theproject
The Seek Different campaign is in market nationally until the end of April 2021 with NT deals and inspiration available on www.northernterritory.com
Quotes from Executive General Manager Marketing Tourism NT Tony Quarmby:
“The Northern Territory is not a normal holiday, and our Seek Different campaign highlights our uniqueness to the rest of the country.
“The Project, where news is delivered differently is the perfect media partner to highlight that if you seek different, then the NT is the holiday for you.
“In the Territory Australians can be themselves and express who they want to be, while at the same time be surrounded by our abundant nature and wildlife, learn about our history and immerse in our Aboriginal culture to experience all the adventure the Territory has to offer. And do something different to anything they’ve ever done before.”
Media Contact - Department of Industry Tourism and Trade - 0428 052 647