Northern Territory Government Newsroom

Live crosses to show Australia that the Territory is the answer

Aussies who tune in to Channel 10’s Studio 10 this week will discover the Territory is the answer if they’re looking to escape on a holiday, explore spectacular landscapes and experience Aboriginal culture.

All of this week, Studio 10’s Denise Drysdale will cross live from the Northern Territory as part of Tourism NT’s The Territory is the Answer national marketing campaign, encouraging Australians who are not from a hotspot to book a trip to the NT.

Denise will attempt to catch the Million Dollar Fish, visit the stunning Florence Falls and Buley Rockhole in Litchfield National Park, indulge in amazing international and local delicacies at the Mindil Beach Sunset Markets and be immersed in a cultural experience to learn about Aboriginal traditions and customs.

Other featured experiences will include Matt Wright’s Top End Safari Camp, Crocosaurus Cove, Jumping Crocodile Cruises and the Territory Wildlife Park.

The Territory is the Answer campaign targets domestic travellers who are not from hotspots and highlights the freedom and flexibility that the Territory offers through our spectacular landscapes, waterfalls and Outback adventures in addition to traditional Aboriginal art and cultural experiences.

Territorians are encouraged to tune in to Channel 10 along with the rest of Australia, from 8.00am to noon today through to Friday or stream on demand on the 10play network.

Quotes from Tony Quarmby, Executive General Manager Marketing, Tourism NT
“The Studio 10 live crosses offer fantastic exposure to entice Australians who are not from hotspots to start booking their dream holiday to the Northern Territory.

“This national TV opportunity leverages our The Territory is the Answer campaign and will showcase the amazing experiences, sites and adventures the Territory has to offer to Australians who have had to cancel holidays this year and are now getting itchy feet.

“Promoting the Territory as a holiday destination to people that are not from a hotspot is integral to supporting our operators through our traditional low season.

“Tell your friends, family and mates, that the Territory is the answer.”

Media contact - Tourism NT, Department of Industry, Tourism and Trade | 0428 052 647

Studio 10’s Denise Drysdale with Matt Wright