A photo of Longitude 131°, the luxury wilderness camp just outside Uluru-Kata Tjuta National Park, was the most liked image on Tourism NT’s Instagram channel @NTaustralia for 2019.
Instagrammers loved the deluxe eco-sensitive tented pavilions so much it received over 11,000 likes to take out top spot on the Top 10 most liked photos of the year.
The image was shot by award-winning photographer, George Apostolidis, who spent a week capturing the beauty of Australia’s Red Centre.
Uluru-Kata Tjuta National Park was an Insta-hit with three of the top ten images featuring the iconic destination.
Tourism NT’s official social media accounts have a combined following of more than 839,000 and are an important tool when marketing the Territory to a global audience.
Quotes from Executive General Manager Marketing Tourism NT, Tony Quarmby:
“From the Top End to the Red Centre, the Territory offers an abundance of unique natural landscapes, attractions and experiences for today’s traveller to share with their followers. It’s great to see so many of our regional areas showcased to so many potential visitors in this year’s Top Ten.
“We want everyone in the world to see just how amazing the Territory is, and social media is helping us do that, building the NT’s reputation as an 'instagrammable' holiday destination that is Different in every sense.
“Social media platforms offer extensive scope for images of the Territory to reach a global audience, and people who would otherwise perhaps not be exposed to content from the NT.
“And you don’t have to be a professional Instagrammer or photographer to capture our beautiful regions, I encourage all Territorians to get out and show off your own backyard by posting a great Territory snap on Instagram with the hashtag #NTaustralia. Your shot might be number one in 2020!”
Quotes from George Apostolidis @ga_photo, Photographer of 2019 Most Liked Image:
“I’m thrilled that my shot of Uluru from Longitude 131° is the most liked photo for 2019, it’s one of the best hotels with the best views Australia has to offer.
“I spent a week in Uluru and the Territory’s spectacular natural beauty is like nowhere else. I look forward to visiting once again in the near future.”
Top 10 Most Liked Images on @NTaustralia for 2019
1. Longitude 131° by @ga_photo www.georgeapostolidis.com.au received 11,400+ likes
2. Gunlom Plunge Pool by @jewelszee and @garry_norris received 8,000+ likes
3. Bitter Springs by @hm_smyth received 6,700+ likes
4. Lonely Beach in East Arnhem by @haylsa received 6,600+ likes
5. Road to Kata Tjuta by @haylsa received 6,600+ likes
6. Helicopter ride over Uluru by @jordaaaan received 6,600+ likes
7. Mataranka Thermal Pool by @scottypass received 6,500+ likes
8. Southern Rockhole by @noellie_s received 6,500+ likes
9. Ellery Creek Big Hole by @traveloutbackaustralia received 6,400+ likes
10. Sunrise over Adelaide River by @toripix86 received 5,900+ likes
Images via dropbox: https://www.dropbox.com/sh/d32u9g6bcpjxm70/AADnHqKr2WMYEH06mXnXDOOga?dl=0
Media Contact: Department of Tourism, Sport and Culture 0428 052 647
