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Media Release

31 March 2023

Is this the final winning barra of Million Dollar Fish Season 8?

Season 8 of Australia’s richest fishing competition, Million Dollar Fish, has been the biggest ever and, with just hours to go to the end of the season, ecstatic Borroloola resident Asman Rory has landed a $10,000 barra.

Asman went night fishing on Wednesday to catch a meal for his family at his favourite secret spot near the McArthur River Crossing. He ended up hooking the 90cm winning fish, which is the 20th fish of Season 8.

With a fading torch battery, Asman didn’t realise he had bagged a $10,000 barra until hours later when he ran into some friends who started inspecting his catch. They pointed out the tag. Asman wasn’t convinced it was a winning tag until he scratched back the algae and saw it was indeed red.

With adrenaline pumping, Asman called his partner to share the good news, before racing home to celebrate in person. He hopes to use the money to buy a car for his family.

Asman chose Shoreline, an education program that provides career pathways for young Indigenous Australians, to receive his $1000 charity donation.

Season 8 has seen the largest amount of money given out in the history of Million Dollar Fish, which is delivered by Northern Territory Major Events Company (NTMEC) and underwritten by SportsBet. In total, 20 winning fishos have shared $230,000.

Although all $10,000 fish cease to be active at 11.59pm tonight, there’s still time to become a millionaire, with all nine fish carrying tags worth a million bucks eligible to be caught year-round. To claim any cash, you MUST be registered for Million Dollar Fish Season 8. Registrations close at 11.59pm tonight.

Register now for free at [http://www.milliondollarfish.com.au] and follow Million Dollar Fish on social media at [https://www.facebook.com/milliondollarfishNT].

Quotes from NTMEC CEO Suzana Bishop:

“Twenty fish have been hooked during Season 8 of Million Dollar Fish, which has turned out to be a stellar season.

“We’re lucky to have some of the best fishing in the country right here in the Top End, and these winning anglers have shown just how great our waterways are – for delivering both incredible catches and cash rewards!

“Million Dollar Fish is a great catch for the Territory in so many ways. It attracts interstate visitors to the region in the hopes of hooking a prized barra, and the knock-on economic impact of so many people out fishing is felt across the Top End during the traditionally quieter time of year.”

Quotes from SportsBet NT Operations and Partnerships Manager Thijs Bors:

“SportsBet simply cannot believe what a season this has been – another $10,000 winner! There are still a few hours left of Season 8 and, even after that, fishos can still try their luck at catching one of the fish worth a million bucks.”

Quotes from Million Dollar Fish $10,000 winner Asman Rory:

“I went to this favourite spot and I always catch barra in it, but this time it was different. I felt something different.

“So I called out to the land like I always do, to the ancestors. When I first got down there I started flicking around and I caught a small one. So I asked the ancestors for one more, you know, only one more I asked for, and that was the $10,000 barra. It means the world to me and my family that this has happened.

“Our fishing is the best. You know, just protect our waterways, our environment, and pick our rubbish up. Keep our pristine environment clean and rubbish-free for future generations.”

Media Contact: NTMEC Media 0406 621026

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