Northern
Territory tourism operators are being given the chance to update their
marketing material with fresh images through a new Digital Assets Program.
Eligible
and approved tourism operators will receive a professional photoshoot designed
to capture their businesses and the experiences they offer. Companies will
receive up to ten high quality images they can use across marketing and
promotional campaigns.
Department
of Tourism and Culture CEO Alastair Shields said the program was a great way
for tourism operators in the Territory to refresh their promotional material and
stay relevant in a competitive market.
“Marketing
is still one of the most effective ways to drive business and the digital
assets program is a fantastic way for us to work together to mix up our
advertising, and ensure we’re always putting our best face forward.
“We
celebrate a really unique destination and brand in the NT, and are famed for
being quirky and fun, so our professional photographers are really excited to
work with tourism businesses to capture this spirit and encourage people to ‘do
the NT’,” said Mr Shields.
To
be eligible for the program, businesses must have a significant tourism focus,
be legally constituted and Australian registered; have a current Australian Tourism
Data Warehouse listing or be in the process of registering one, and currently
operate in the NT.
The
images will be used by both the business and Tourism NT for marketing and
advertising purposes to help promote destination ‘NT’.
The
Department is committing $100,000 toward the program which is expected to
benefit more than 50 tourism operators in the Territory.
For
further information please contact strategy.tourism@nt.gov.au or telephone 08
8999 3808.
A
copy of the full Digital Assets Program guidelines can be found at http://www.tourismnt.com.au/en/industry-resources/grants-and-fundings and can be submitted
to strategy.tourism@nt.gov.au.
All
photo shoots are to be completed by 30 June 2017.
Media
contact: Tourism
NT, Department of Tourism and Culture | Media Manager 0428 052 647
