Two social media superstar siblings will join forces this week to showcase the ultimate Northern Territory road trip to millions of people.
Sam and Sjana Earp both attract a cult-like following across their media channels with a combined global audience of 1.3 million people.
The brother/sister duo will road trip along the Explorers Way, from Darwin to Alice Springs, showcasing some of the Northern Territory’s most spectacular locations to an 18-35 year old age group, who are heavy users of social media.
“Enlisting the help of high profile social media influences like Sam and Sjana allows us to communicate our message directly to our target audience,” said Tourism NT CEO Tony Mayell.
“Sam and Sjana have travelled the world together and incorporate a lot of creative and photographic talent between the two of them making their adventures, pictures and blogs stand out from the crowd.”
After spending a lot of time overseas, the Australian photojournalists are excited to be back on home-soil, to experience and promote some of the NT’s fantastic tourism attractions and hidden gems for the very first time.
During the 12 day road trip, Sam and Sjana will take in some of the most fantastic scenery and tourism attractions the Territory has to offer, travelling from Darwin to Kakadu, Litchfield National Park, Katherine, Tennant Creek, Alice Springs and Uluru.
“We can’t wait to experience the NT! I’ve been told it is one of Australia’s best kept secrets,” said Sjana Earp.
“It should be a very special trip! And best of all I get to experience it with my brother.”
The timing of the road trip concides with Tourism NT’s current ‘Kakadu Campaign’, and the imagery posted by Sam and Sjana’s on their social media accounts will help break down barriers of travel to the region, promoting it as an accessible, affordable and must-do adventure.
The acroyoga enthusiasts’ road trip also aligns with Tourism Australia’s ‘Aquatic and Coastal Campaign’, where they will aim to showcase NT water experiences of a different kind to their gloable audience, including our spectacular waterholes, waterfalls, thermal pools and outback beaches located throughout the Territory.
“I've heard there are some breathtaking swimming holes hidden in the NT. I'm very excited to see those and seek out some of these waterfalls along the way,” said Earp.
Using the global phenomenon such as Instagram is just one of the many innovative tools that Tourism NT uses to market the territory as a holiday destination, and photojournalists can be a pivotal component in creating that inspiration for our consumers to book a holiday to the NT now.
“Photojournalism is such a powerful occupation. Not only do we generally have the ability to reach a large audience, but we convey experiences to that audience in a way that is relatable, personable, emotional and honest,” said Earp.
“Our aim is to showcase the extraordinary places we go and things we do in the hopes of inspiring others to do the same thing; to experience life.
“Photojournalists take photos of travel experiences in a way that makes others want to experience the same thing or recreate the same adventure for themselves. It's an incredibly powerful and positive marketing avenue, especially with so many different social media platforms now available to utilise!”
Sam and Sjana will be touring through the Northern Territory from 26 May, with their trip coming to an end in Uluru to 7 June, where they will also have the chance to take in the Field of Light exhibition by Bruce Munro, where they plan to capture some innovate 360 video material to showcase to their million plus followers.
This initiative is part of the Government’s plan to drive the development of North Australia and build a $2.2 billion visitor economy by 2020.
Follow Sam and Sjana’s NT Road Trip on Instagram at @sjanaelise and @samearp
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Media Contact: Mel Mutch, Corporate Media and Communications Manager +61 401 115 634