Northern Territory Government Newsroom

NT Tourism products promoted at Australia Marketplace China

Kakadu Tourism and Voyages Indigenous Tourism Australia together with national operators that sell NT tourism products, Journey Beyond, Sealink, New Asia Pacific Tours and AAT Kings are currently taking part in Tourism Australia’s flagship trade event in China, Australia Marketplace China 2019.

Previously known as the Greater China Travel Mission, Australia Marketplace China 2019 is taking place in Chengdu, China from 11 to 15 November 2019 with the program including pre-scheduled meetings between buyers and sellers and networking events.

The NT delegation will raise the profile of the Territory’s visitor experiences and encourage the Chinese market to travel to the NT.

The event also provides opportunities for NT and Australian suppliers to learn more about travel trends in the Greater China region to better tailor their product to the Chinese market, in addition to increasing awareness of the NT and promoting it as an exciting travel destination.

The Chinese buyers attending Greater China Travel Mission are from mainland China, Hong Kong and Taiwan and sell the NT and Australia as a preferred long-haul destination to Chinese travellers.

Australia Marketplace China follows last month’s trade and business delegation to China, ‘Reaching South – to the Territory’ event in Shenzhen City, Guangdong Province that showcased the Territory’s business and industry representatives.

Quotes from Andrew Hopper, Deputy CEO Tourism and Events, Department of Tourism, Sport and Culture:

“Australia Marketplace China provides an important forum for NT and Australian tourism businesses to engage with key Chinese buyers, and establish business links through a scheduled appointment program.

“With the latest figures from Tourism Research Australia for the YE June 2019 showing an increase of 35 per cent with 23,000 total visitors (*) to the NT from China, we are confident the NT has attractive experiences and that we are making inroads into the Chinese market.

(*total visitors includes Holiday, Visiting Friends and Relatives, Business and Other).

Media Contact – Department of Tourism, Sport and Culture – 0428 052 647