Northern Territory Government Newsroom

Top End Stars in 2019 Cotton On Body Swimwear Campaign

Some of the Northern Territory’s most picturesque landscapes including Nitmiluk, Elsey and Litchfield National Parks will feature in Cotton On Body’s 2019 summer swimwear launch as part of a collaboration with the Australian retailer and Tourism NT.

Inspired by the beauty of the Territory the range has been photographed throughout key destinations within the Northern Territory’s Top End, showcasing the regions natural swimming holes, free-flowing waterfalls, and tropical landscapes.

To launch the collaboration, Tourism NT and Cotton On Body took a group of six influencers, boasting more than 422,000 Instagram followers collectively, on a trip of-a-lifetime across the Northern Territory’s Top End.

Along the way the influencers were photographed wearing the swimwear range at various iconic swimming locations in the region, promoting the product and the destination to their wide reaching audiences.

As part of the collaboration, Tourism NT and Cotton On Body will launch a competition from Monday 7 October 2019 giving one lucky person the chance to win a holiday for two to the Top End.

Entrants will be directed to www.cottonon.com.au to enter, where they will need to write in 25 words or less ‘why they want to explore our Aussie backyard’. The winning holiday to the NT will replicate the influencer’s Top End itinerary.

The swimwear range featuring iconic NT locations and the competition will be promoted on both Cotton On and Tourism NT social media channels and websites including www.northernterritory.com

Quotes from Department of Tourism Sport and Culture Deputy CEO Andrew Hopper:
“The collaboration will truly highlight the NT’s unique difference for swimming in Australia with the Northern Territory home to some of the best natural swimming spots in the country including our remarkable waterholes and hot springs.

“From Darwin’s Mindil Beach Casino Resort, to the crystal clear waters of Bitter Springs and Mataranka Thermal Pool at Elsey National Park to the majestic beauty of Nitmiluk (Katherine) Gorge and endless waterfalls of Litchfield National Park, Tourism NT’s partnership with Cotton On Body will show the range of world class and unique swimming options across the Top End.”

Quotes from Cotton On Body Global PR Manager Georgina Hood:
“This year we wanted to feature an iconic Australian region to celebrate our Aussie heritage, our swim collection was inspired by the colours of our beautiful country so we just couldn’t look past the Northern Territory for its unique swimming destinations.”

The Northern Territory is unlike any other place on earth, because you don’t just observe it, you feel it, it’s different in every sense.

Media contacts:

Department of Tourism, Sport and Culture – 0428 052 647
Cotton On Body Georgina Hood - 0447 624 450 

Cotton On influencers at Nitmiluk Gorge. Photo by Tess Leopold

Jessica Earle at Mindil Beach. Photo by Tess leopold.

Oceana Strachan at Bitter Springs. Photo by Tess Leopold

Sarah Said Smith at Florence Falls National Park. Photo by Tess Leopold